ABOUT ME
I'm a passionate and creative marketing professional with a knack for developing
innovative ideas and impactful branding strategies. With over three years of
experience as a Director of Marketing and Client Engagement and two years in
personal brand development, I’ve had the privilege of working with diverse clients,
crafting tailored marketing solutions, and building strong, lasting brand identities.
Throughout my career, I’ve thrived at the intersection of marketing strategy, design,
and client engagement. I specialize in transforming creative concepts into
actionable campaigns that drive engagement, elevate brands, and deliver
measurable results. My experience spans a variety of industries, and I’m particularly
drawn to projects that allow me to blend strategic thinking with a strong visual and
narrative focus.
AREA OF Expertise
Content Creation &
Brand Development
Data Analytics &
Performance
Optimization
SeO & PPC
Digital Marketing &
Strategy
Developing and
executing integrated
marketing campaigns
across multiple digital
platforms, including
social media, email, and
web.
Driving traffic and
conversions through
search engine
optimization (SEO) and
paid search (PPC)
campaigns on Google
Ads, Facebook Ads, and
other platforms.
Using analytics tools like
Google Analytics to track
performance, measure
KPIs, and optimize
campaigns for improved
ROI and conversions.
Crafting content
strategies and
overseeing brand
development to ensure
consistent messaging
and audience
engagement.
Case Study 1
Here is a breakdown of my work at Lanier Law
Group. I was the Director of Client Engagement, and
during my time with Lanier Law Group, I was
responsible for the general brand identity,
awareness, and service marketing for both the
Gainesville and Atlanta Locations.
Branding
Marketing
Strategy
Digital
Marketing
Results
Brand Identity:
Gainesville
work
Gainesville’s brand identity creates this sense of trust and
dependability. This color combination presents a professional,
reliable, and successful firm that clients can trust to manage their
estate planning with care and expertise. It appeals to clients
looking for both competence and optimism about their future.
Brand Identity:
atlanta
Lanier Law Group's branding in dark blue and gold conveys authority,
luxury, and trust, appealing to high-net-worth clients. The deep blue
reflects professionalism and stability, while gold suggests exclusivity and
premium service. This modern color palette signals high-quality, discreet
services tailored for affluent individuals.
Wine & Wills
Event Marketing Strategy for
Lanier Law Group
Strategy
1. Facebook Ads & SEO-Optimized Content:
- Ran targeted Facebook ad campaigns focused on reaching an older demographic. Ads
featured SEO-heavy captions and simple, clear graphics to appeal to the target audience. - Ad Budget: Less than $1,000 per event.
- Cost per Click (CPC): Varied between $0.70 and $0.92.
2. Lead Capture via Google Forms:
- Linked Facebook ads to a Google Form for sign-ups, collecting contact information such as
name, email, and phone number for RSVPs and new leads for other drip campaigns. - Used the sign-up data to call potential attendees and confirm their participation. This
information was managed on a spreadsheet and a CRM for tracking and follow-up.
3. Turnout & Engagement:
- Each event saw 25-40 attendees, ensuring a robust and engaged audience.
- For those who didn’t attend, we added them to our email and SMS lists for future event
invitations or consultations, ensuring ongoing lead nurturing.
4. Event Conversion Rate:
- At the events, we maintained a high conversion rate of 85-100%, with nearly all attendees
signing up for estate planning services by creating engaging content and relationship
engagement.
Objective
To drive attendance for Lanier Law Group’s bi-weekly Wine & Wills estate planning
events, targeting an older audience through Facebook ads and SEO-optimized content.
The goal was to generate leads, increase event turnout, and convert attendees into
estate planning clients.
Results
- Cost per Client Acquisition: Approximately $175 per client.
- Average Revenue per Client: Each estate plan generated an average of $4,553, resulting in a substantial return on investment (ROI).
- Lead Nurturing: We retained non-attendees in our email and SMS lists, providing opportunities for future engagement and event participation.
Graphic Design
Copywriting
Budget Management
Lead Tracking
Social MEDIA & EMAIL
DIGITAL Marketing Strategy for Lanier
Law Group
EXAMPLE POST:
At Lanier Law Group, I used
social media to enhance visibility
by sharing engaging content
linking estate planning to
popular topics, like celebrity
cases. We posted "storytimes" to
generate discussion and
optimize these with SEO-friendly
captions and hashtags for better
discoverability. Sharing client
reviews also built trust and
showcased our expertise,
improving our online presence.
Leveraging facebook &
instagram
Did you know the Queen of Soul, Aretha Franklin, didn’t
leave a formal will when she passed in 2018? Despite her
$80 million fortune, her family found three handwritten
wills—one tucked under the couch cushions! This led to a
lengthy court battle among her sons, dragging out the
process of dividing her assets.
What can we learn? Here’s how Aretha could have
protected her loved ones better:
Create a clear will or trust – This prevents family disputes
and keeps things out of probate.
Keep documents secure – Important papers shouldn’t be
hidden around the house!
Communicate your wishes – Talking to family can prevent
surprises and conflict.
Aretha’s story reminds us all of the importance of proper
estate planning. Don’t let your loved ones go through
unnecessary drama—make sure your affairs are in order!
What do you think? Could this have been avoided? 👇
#ArethaFranklin #EstatePlanning #CautionaryTale
#storytime
Caption:
I also created short-form content
using a similar strategy to our
story-time posts, with the goal of
increasing discoverability and
engagement. This approach has
proven highly effective, helping
the firm generate significant
engagement and even go viral
on several occasions. With
short-form content leading the
charge in modern social media
strategy, this method has been
instrumental in strengthening
the firm's online presence.
Leveraging Short-
form content
As an education-focused firm,
the email marketing strategy
revolves around demystifying
estate planning for our audience.
We craft informative emails that
break down complex legal
topics, making them accessible
and engaging for potential
clients. Additionally, we utilize
email marketing as a sales
funnel during slower periods,
reaching back out to previous
leads to encourage end-of-year
sign-ups. This targeted approach
helps recoup business and
maintain a steady flow of new
clients throughout the year.
Educating through
newsletters
Results
Lanier Law Group’s Growth
Before
Gross revenue in
2023
$317,000
15
monthly clients
After
Gross revenue in
2024
$855,000
32
monthly clients
Through the implementation of targeted digital marketing strategies,
Lanier Law Group experienced significant revenue growth over the past
year. In 2023, the firm’s revenue was $317,000, and thanks to my
comprehensive marketing efforts—including organic SEO-driven content,
high-conversion Facebook ads, and email funnels—the revenue for 2024
reached $680,000 and is projected to reach $900,000 by the end of the
year. This marks an impressive 183.912% increase, demonstrating the
effectiveness of our marketing approach in driving client acquisition and
retention.
Please contact me for more detail and verification of information.
Case Study 2
Here is a breakdown of my work at Shop At Solani; I
worked as a brand consultant and helped build a
brand identity that reflected what our consumers
were searching for. Building brands for a younger,
more Generation Z audience requires more focused
on prioritizing self-expression and one-of-a-kind
identities.
Branding
Marketing
Strategy
Digital
Marketing
Results
Brand Identity:
REtro futurism
Solani’s Branding blends retrofuturism and Y2K influence,
drawing on both nostalgic and forward-looking elements.
Retrofuturism reimagines the future through a lens inspired
by past eras, merging vintage sci-fi visuals with sleek,
modern designs. This style channels bright neon colors,
space motifs, and futuristic yet familiar silhouettes that feel
both nostalgic and innovative.
The Y2K aesthetic adds a playful, tech-driven flair, rooted in
the early 2000s obsession with the digital age and futuristic
optimism. It incorporates bold color palettes, metallics,
glossy finishes, and references to the early internet era and
pop culture. Together, these influences create a unique
visual identity that evokes a sense of fun, futurism, and
youthful excitement, perfectly aligning with the brand’s
theme of exploration and adventure.
digital marketing
Social media
Solani has garnered significant
engagement on Instagram,
averaging between 3,000 to
20,000 likes per post. With a
follower count of 52.8K, the brand
maintains an impressive interaction
rate, showcasing a highly engaged
community. The brand's consistent
use of hashtags like #SolaniBabe
and visually cohesive posts have
contributed to its visibility,
amassing over 206K views in the
past 30 days. The playful
retrofuturistic and Y2K-inspired
aesthetic resonates strongly with
its audience, which is primarily
women in their 20s. This
engagement translates into a loyal
fanbase and steady brand growth.